Our Story

In 2023, my church group had a problem.

We wanted to volunteer. We just couldn’t find opportunities. The existing platforms were clunky, outdated, or just didn’t have what we needed.

So I built something. Just a simple tool to help us find places to serve.

Then May 25, 2024 happened.

An EF-3 tornado hit Claremore, Oklahoma – six blocks south of my house.

The town was shut down for a week. That “church project” suddenly became disaster relief lifeline.

We formed CRCDA (Claremore and Rogers County Disaster Assistance) and started coordinating relief. Within weeks, we’d helped 680 families get back on their feet. We were on the ground – handing out QR codes, coordinating volunteer teams, doing mental health check-ins, distributing gift cards at Christmas.

The platform I’d built for my church group? It held up under crisis conditions that broke the “professional” platforms.

We didn’t have time for training. We didn’t have budget for expensive software. We needed something that worked right now, in parking lots and disaster zones, with volunteers showing up ready to help.

That’s when I realized: if this works in a disaster, it’ll work anywhere.

Today, Serve.Love powers daily operations for organizations like BeHeard Movement. They switched from Galaxy Digital – a platform that costs 5-10x more – because ours actually works for people doing the work.

We just won Tulsa Area United Way’s Social Innovation Grant to build virtual volunteer kiosks – the first of their kind. Center for Disaster Philanthropy has funded our disaster coordination work.

We’re still bootstrapped. No venture capital. No accelerators. No pitch decks.

We’re still volunteering with our favorite non-profits. Still president of CRCDA. Still using this platform ourselves every week. And we often find things we don’t like and just fix it.

We didn’t build this for nonprofits. We built it as nonprofits.

We didn’t build it to get funding. We built it because our church group needed a better way to serve. We built it because we didn’t know how much our city was going to need it.

That’s why it works.