Built in a Church Parking Lot.
Proven in a Tornado.
This isn’t a Silicon Valley story. It’s a story about nonprofits, volunteers, and software that actually works when it matters most.
In 2023, My Church Group Had a Problem
We wanted to volunteer. We just couldn’t find opportunities. Searches on the internet kept returning ancient events or things out of state. The existing platforms were clunky, outdated, or just didn’t have what we needed.
It all just didn’t work.
So I built something. Just a simple tool to help us find places to serve.
Then May 25, 2024 Happened
An EF-3 tornado hit Claremore, Oklahoma—six blocks south of my house.
The town was shut down for a week. That “church project” suddenly became a disaster relief lifeline.
We formed CRCDA (Claremore and Rogers County Disaster Assistance) and started coordinating relief. Within weeks, we’d helped 680 families get back on their feet. We were on the ground—handing out QR codes, coordinating volunteer teams, doing mental health check-ins, distributing gift cards at Christmas.
The platform I’d built for my church group? It held up under crisis conditions that broke the “professional” platforms.
“We didn’t have time for training. We didn’t have budget for expensive software. We needed something that worked right now, in parking lots and disaster zones, with volunteers showing up ready to help.”
That’s when I realized: if this works in a disaster, it’ll work anywhere.
Families Helped in Disaster Relief
Average Volunteer Growth
Venture Capital Taken
Recognition
United Way Social Innovation Grant
Awarded by Tulsa Area United Way for innovative solutions addressing community needs
People’s Choice Award
Selected by community members as the most impactful innovation
Center for Disaster Philanthropy
Funded to improve disaster response coordination capabilities
Bootstrapped & Independent
No VC investors. No pressure to prioritize growth over mission.
Justin Daniels
20+ years building enterprise software. Currently serving as CRCDA President, coordinating ongoing disaster recovery efforts in Rogers County.
I’m not building software from a boardroom—I’m building it from the field, as an active volunteer coordinator who uses Serve.Love every day.
This is software built by someone who actually does the work.
What Drives Us
Mission Over Metrics
We’re not chasing unicorn valuations or exit strategies. We’re building software that helps nonprofits do more good.
Built by Practitioners
Every feature is designed by someone who coordinates volunteers in the real world—not a product manager guessing what nonprofits need.
Nonprofit Pricing, Period
No “nonprofit discount” tiers. Our pricing is designed for nonprofit budgets from day one. If you’re doing good work and cost is a barrier, talk to us.
Ship Features, Not Promises
We don’t sell vaporware or put critical features behind “Enterprise” paywalls. If we build it, it ships to everyone.
Why This Works
Organizations like BeHeard Movement switched from Galaxy Digital—a platform that costs 5-10x more—because ours actually works better for their teams.
We just won Tulsa Area United Way’s Social Innovation Grant to build virtual volunteer kiosks—the first of their kind. Center for Disaster Philanthropy has funded our disaster coordination work.
We’re still bootstrapped. No venture capital. No accelerators. No pitch decks.
We’re still volunteering with our favorite nonprofits. Still president of CRCDA. Still using this platform ourselves every week. And we often find things we don’t like and just fix it.
We didn’t build this for nonprofits. We built it as nonprofits.
We didn’t build it to get funding. We built it because our church group needed a better way to serve. We built it because we didn’t know how much our city was going to need it.
That’s why it works.
See It In Action
We’re not asking you to trust a sales pitch. Schedule a demo and see how Serve.Love works in real volunteer coordination scenarios.